Emma Paul

Senior Designer
Sydney AU

Bachelor of Multimedia Systems (Applications)
15+ years experience


I love design, colour, typography, the internet, staying up to date with the latest technologies, trends and best practice guidelines, and using them to bring great projects to life.

I’m passionate about the overall experience for users, improving usability, listening to their feedback, empathising with their needs, alleviating pain points and improving outcomes for users and the business. I aim to deliver innovative solutions that push boundaries, while adhering to the creative brief and project requirements.

I tirelessly aim to improve google ranking, explore the ways users are finding your website and ways we can increase that reach.

I find joy in bringing these elements together.

I do not dig the generic website / template look. I don’t limit a project to what an existing template can do. Instead, I use your requirements and ideas to create something unique to your business or project. Something that pushes the creative boundaries, and looks and functions better than you imagined.

I can be involved in your project from start to finish, or come on board once your shiny new designs are ready to come to life. In WordPress, HTML, CSS or Mailchimp.

I’m a Mac girl. And a coffee snob.


In my 15+ years within the digital industry, I’ve worked in the corporate, agency, government and education sectors with some great organisations including the University of Wollongong, ABC’s triple jJWT and Clemenger BBDO.

I’ve also worked with a bunch of small and medium sized businesses to create beautiful and user focussed responsive websites, online materials (Ads, forms, landing pages, Email templates, you name it), and marketing materials that are 100% tailored to each individual organisation and creative brief.



Bachelor of Multimedia Systems (Applications), Monash University

User Experience Design, RMIT (short course)

The Recipe for SEO Success, Kate Toon

User Experience (UX) Deep Dive: Usability testing & Mapping, LinkedIn Learning (2020)

Persuasive UX: Influencing behaviour patterns, LinkedIn Learning (June 20)

UX Foundations: Research, LinkedIn Learning (2020)

What can i help with?

  • Responsive website design + build
  • UX/UI Design
  • Custom WordPress theme development
  • Logos + Branding
  • Art Direction
  • Graphic + Digital Design
  • Social Media templates and imagery
  • Healcode and MINDBODY Integration
  • HTML Emails & Mailchimp Templates
  • Front End Development
  • Freelance Services (per hour/project)

What’s your next project?

I’d love to be involved.